We have experienced remarkable increase in number of user registrations this summer (2019). We believe that this happened due to the summer update to Google Search algorithm. This increase, however, brought more fake profiles, spam and even scammers to our website.
We used a third party spam prevention service that worked brilliantly and the website was running de facto “on autopilot” in terms of abuse control. But this meant that paying for these services became financially unsustainable very quickly; from £10s, the monthly bills started increasing up to £100s with a prospect of £1,000s bill for the next month. At this point, the only option was to disable the third party spam control.
This came with price. From roughly only 5% of all registered verified users being spam while using the third party spam control, the number grew to some 60 – 70% when we stopped using it. This increased time needed to check users manually. This took as much as 2 hours per day of manual user administration.
We then developed our own fraud detection system with a different and much cheaper “wholesale” API integrated into the user registration process on https://iwillfindyou.love/register. This now works brilliantly; 90% of users are suspended by our AI and the rest is marked for manual check by user administrators. This brings down the user admin time to 10 – 15 minutes per day and the cost down to mid £100s while only roughly 1% of the bad guys slip through. These users are then eventually caught red handed by admins or reported by other dating users.
