Privacy Policy

We are committed to safeguarding the privacy of our website visitors and service users.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

To read more about how and why we use cookies and how you can change cookie preferences on iwillfindyou.love, please navigate to the Cookie Policy page.

We show advertising on our website served by Google. Google and its partners may place and read cookies on your browser, or use web beacons to collect information, as a result of ads being served on our website.

More information on how Google uses this data: How Google uses data when you use our partners' sites or apps

Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information. You can access the privacy controls via https://iwillfindyou.love/settings.

In this policy, "we", "us" and "our" refer to Internet Mate Ltd. For more information about us, see Section 13.

In this Section 2 we have set out:

1. the general categories of personal data that we may process;
2. in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
3. the purposes for which we may process personal data; and
4. the legal bases of the processing.

We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

We may process your account data ("account data"). The account data may include your name and email address. The source of the account data is you. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process your information included in your personal profile on our website ("profile data"). The profile data may include your name, address, telephone number, email address, profile pictures, gender, sexual orientation, date of birth, relationship status, interests and hobbies, educational details and employment details. The profile data may be processed for the purposes of enabling and monitoring your use of our website and services, including presenting your profile to other users and suggesting matches. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract, and our legitimate interests, namely the proper administration of our website and business.

Some profile data is special category data. In particular, your sexual orientation is special category data, and any sensitive information you choose to add to your profile — for example free text that reveals your racial or ethnic origin, religious beliefs or health — may be too. We process this special category data on the basis of your explicit consent. You give that consent in a short prompt shown after you create your account, where you confirm your sexual orientation and agree to our using it, and you can withdraw it at any time using the consent toggle in the Privacy section of your account settings. If you withdraw your consent, we stop using your sexual orientation to provide the matching service and remove you from search and from the public listings that appear in search engines, while the rest of your profile continues to work; you can re-grant your consent at any time.

We may process your personal data that are provided in the course of the use of our services ("service data"). The service data may include your profile and account data. The source of the service data is you. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

We may process information that you post for publication on our website or through our services ("publication data"). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process the content of messages that you exchange with other users through our chat service ("message data"). The message data may be processed for the purposes of delivering your messages, operating and securing the chat service and keeping our community safe. Where you exchange messages with an AI-generated profile (labelled with an "AI" badge), recent messages from that conversation are also processed to generate the profile's automated reply, using the AI infrastructure provider described in Section 5. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.

We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and business.

We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

Please do not supply any other person's personal data to us, unless we prompt you to do so.

iwillfindyou.love is strictly for adults. Before an account gets full access, we ask you to confirm your age using our verification partner, Didit, an EU-based identity verification specialist.

How it works. You'll take a short selfie video. Didit's technology checks that a real, live person is present and estimates your age. We deliberately use a pass threshold well above 18, so the estimate's margin of error cannot let anyone under 18 through. If your estimate falls below the threshold, or the check can't complete, you can verify instead with a government-issued photo ID plus a selfie: Didit checks the document is genuine and that it's really you, and confirms from it that you're 18 or over.

What we receive and keep. We never see or store your selfie, video or ID document. Didit processes them only long enough to reach a decision, and we trigger their deletion automatically as soon as your result is recorded. The only thing we keep is a minimal record: the result, the method used, the threshold applied, the date and time, and a session reference. We keep that record while you have an account and for six years after it closes, in case we ever need to show the check was carried out — then it is deleted. It is never used for advertising, matching or anything other than confirming your access.

Legal bases. For users in the UK, we verify age to meet our legal obligations under the Online Safety Act 2023 (Article 6(1)(c) UK GDPR); elsewhere we rely on our legitimate interest in keeping under-18s off an adult service (Article 6(1)(f)). Where the ID route is used, the face-to-document match involves biometric data, which we process for reasons of substantial public interest — safeguarding children — under Article 9(2)(g) UK GDPR and paragraph 18 of Schedule 1 to the Data Protection Act 2018, supported by our appropriate policy document.

Your choices and rights. Age verification is required for full access — an adults-only service can't work without it — but if you believe your result is wrong you can try again, or contact support@iwillfindyou.love and a human will review your case. You also have your usual rights over the record we keep, including access and erasure (when you delete your account, subject to the retention period above), and the right to complain to the Information Commissioner's Office (ico.org.uk).

International transfers. Didit processes data in the EU by default; transfers from the UK to the EU are covered by the UK adequacy regulations.

We use automated processing to suggest profile matches and to decide which profiles to show you. This involves comparing profile data — such as gender, location, age and interests — against the search preferences you have set, including the genders you have chosen to see.

These automated suggestions only affect which profiles are suggested to you. They do not produce legal effects concerning you or similarly significantly affect you, and you can always find and browse profiles yourself using the search function.

Photos that you upload are automatically screened by image moderation technology (Amazon Rekognition, operated for us by Amazon Web Services) to detect content that breaches our rules, and a photo may be automatically hidden as a result. If you believe a photo of yours has been wrongly hidden, you can contact us at support@iwillfindyou.love and a human will review the decision.

The automated age estimation used during age assurance is described in Section 3, including your right to ask for a human review of the result.

We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We may disclose profile data to our employees, suppliers or subcontractors insofar as reasonably necessary for user approvals, user monitoring, user administration, server administration, software development of this website.

Financial transactions relating to our website and services may be handled by our payment services provider, Stripe. We will share transaction data with our payment services provider(s) only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services provider(s)' privacy policies and practices at https://stripe.com/gb/privacy.

Where you complete age verification, we share the relevant data with our verification provider, Didit, acting as our processor for identity and age verification. Didit processes verification data within the EU by default; any transfer from the UK to the EU is covered by the UK adequacy regulations. As set out in Section 3, we never receive or store the selfie, video or ID document you provide during verification.

We use Amazon Web Services ("AWS") as an infrastructure provider, acting as our processor. AWS stores content that you upload (including your photos), delivers it through a content delivery network, sends our emails and provides the automated image moderation described in Section 4. Information about AWS's privacy practices is available at https://aws.amazon.com/privacy/.

We use Vercel, Inc. as our website hosting provider, acting as our processor. Vercel serves this website to your browser and therefore processes the requests you make to it. Information about Vercel's privacy practices is available at https://vercel.com/legal/privacy-policy.

We use Hetzner Online GmbH as our application and database hosting provider, acting as our processor. Hetzner hosts the servers and the database on which your account and profile data are stored. Information about Hetzner's privacy practices is available at https://www.hetzner.com/legal/privacy-policy/.

Some profiles on our service are AI-generated and are labelled with an "AI" badge. When you exchange messages with an AI-labelled profile, recent messages from that conversation are shared with our AI infrastructure provider, OpenRouter, Inc., and the AI model providers it routes requests to, acting as our processors, in order to generate the profile's reply. See Section 6 for information about international transfers. OpenRouter's privacy policy is available at https://openrouter.ai/privacy.

In addition to the specific disclosures of personal data set out in this Section 5, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

In this Section 6, we provide information about the circumstances in which your personal data may be transferred to countries outside the United Kingdom and the European Economic Area (EEA).

The hosting facilities for our website are situated in the United States of America. Our website is served by Vercel, Inc., and our application servers and database are hosted by Hetzner Online GmbH in a datacentre in Virginia, United States of America. Some of our service providers, including those listed in Section 5, also process personal data in the United Kingdom and the European Economic Area.

Transfers of personal data from the United Kingdom to the EEA are covered by the United Kingdom's adequacy regulations, and transfers from the EEA to the United Kingdom are covered by the European Commission's adequacy decision in respect of the United Kingdom.

Where your personal data is transferred to a service provider in the United States, we put in place appropriate safeguards under Article 46 of the UK GDPR. Depending on the provider, those safeguards are either the International Data Transfer Addendum issued by the Information Commissioner's Office, appended to the European Commission's standard contractual clauses, or, where the provider is certified under the UK Extension to the EU-US Data Privacy Framework (the "UK-US Data Bridge"), that certification. You have a right to ask us which safeguard applies to a particular provider and to obtain a copy of it; please contact us at support@iwillfindyou.love.

You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

This Section 7 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

Registered users can delete their user account at any time on page Settings [https://iwillfindyou.love/settings] section "Delete account" by clicking on the button Delete My Account.

This will queue your account for complete deletion and remove your profile from search results and other users will no longer be able to see your profile and/or communicate with you. In some cases it may take up to 1 hour for the profile to be cleared from all caches so the profile may still be visible after deletion for such period of time.

Whether you delete your account yourself or it is deleted by our administrators (for example, for a breach of our terms and conditions), the same process applies:

1. your account is deactivated immediately and your profile is hidden from search results and other users, although residual copies may remain in caches for up to 1 hour;
2. we retain your account data and profile data for 30 days from the date of deletion; this window allows us to restore accounts deleted by mistake and to resolve disputes and reports of abuse;
3. once the 30 days have passed, your personal data is irreversibly anonymised or erased: your photos are permanently deleted and your identifying details are replaced with random values that can no longer be linked to you; and
4. messages you have sent to other users may remain visible to them after anonymisation, attributed to an anonymised placeholder rather than to you.

Where you complete our age-assurance check (see Section 3), we keep a minimal verification record — the result, the method used, the threshold applied, the date and time, and a session reference — for the life of your account and for six years after it closes, after which it is purged. We never receive or store the verification imagery or documents themselves; those are processed by our provider, Didit, and deleted as soon as your result is recorded.

Notwithstanding the other provisions of this Section 7, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.

We will store all your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.

The following personal data will be stored by us in encrypted form: contact information, location, password(s).

Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of significant changes to this policy by email or through the private messaging system on our website.

In this Section 10, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights under data protection law are:

1. the right to access;
2. the right to rectification;
3. the right to erasure;
4. the right to restrict processing;
5. the right to object to processing;
6. the right to data portability;
7. the right to complain to a supervisory authority; and
8. the right to withdraw consent.

You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can access your personal data by visiting https://iwillfindyou.love/settings when logged into our website.

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To the extent that the legal basis for our processing of your personal data is:

1. consent; or
2. that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. In the United Kingdom, this is the Information Commissioner's Office (ico.org.uk). If you are in the EU, you may also do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

You may exercise any of your rights in relation to your personal data by visiting https://iwillfindyou.love/settings, in addition to the other methods specified in this Section 10.

If you believe the outcome of our age-assurance check is wrong, you can ask for a human review — see Section 3 for the appeal route. As with any of your rights, if you consider that our processing infringes data protection law you can also complain to the Information Commissioner's Office (ico.org.uk).

Our website includes hyperlinks to, and details of, third party websites.

We have no control over, and are not responsible for, the privacy policies and practices of third parties.

Please let us know if the personal information that we hold about you needs to be corrected or updated.

This website is owned and operated by Internet Mate Ltd.

We are registered in England and Wales under registration number 07709209, and our registered office is at Suite 7, Second Floor, Apple Market Hub, 9 Crown Passage, Kingston Upon Thames, KT1 1JD.

Our principal place of business is at Internet Mate Ltd, 2 Arlington Square, Bracknell, RG12 1WA.

We are registered with the Information Commissioner's Office (ICO) under registration reference ZA874944.

You can contact us:

1. by email, using the email address published on our website on the Contact page.